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Feb 2025

How to answer this Communication Skills interview question about Audience Engagement for Mid-Level Journalist?

How do you adapt your tone and style for different audiences and platforms?

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Journalist

Communication Skills

Asked at

BBC

Difficulty :

Medium

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A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Explanation

This question evaluates your ability to tailor your writing to suit various audiences and platforms, such as print, digital, or social media. Recruiters are looking for candidates who can adjust tone, style, and format to engage their target audience effectively. A strong answer will include specific examples of writing for different platforms and the strategies used to adapt. Avoid failing to address the importance of audience engagement.

A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Answer Example

I adapt my tone and style by considering the platform and audience. For example, when writing for a digital news outlet, I use concise, engaging language with SEO optimization, while for a print feature, I focus on in-depth analysis and storytelling. Recently, I wrote a social media post summarizing a complex political event in simple terms, which increased engagement by 30%. This flexibility ensures that my reporting resonates with diverse audiences across platforms.

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