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Feb 2025

How to answer this Analytical/Technical interview question about Data-Driven Design for Entry-Level UX/UI Designer?

Can you describe a project where you used data to inform your design decisions?

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UX/UI Designer

Analytical/Technical

Asked at

Amazon

Difficulty :

Medium

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Explanation

This question evaluates your ability to use data effectively in your design process, showcasing analytical and problem-solving skills. Recruiters are looking for how you collect, analyze, and apply data to enhance user experiences. A strong answer includes specific tools (e.g., Google Analytics, Hotjar) and examples of measurable impact. Avoid giving vague answers or ignoring the importance of data in iterative design.

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Answer Example

In a project to improve product search functionality, I analyzed user behavior in Google Analytics and discovered a high drop-off rate on the search results page. Using Hotjar, I identified that users struggled with filter options. I redesigned the filters to be more intuitive and tested the changes through A/B testing, resulting in a 30% increase in search success rates.

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