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Feb 2025

How to answer this Creative Thinking interview question about Product Launch Campaign for Senior-Level Marketing Manager?

How would you design a marketing campaign to launch a new product in a competitive market?

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Marketing Manager

Creative Thinking

Asked at

Procter & Gamble

Difficulty :

Hard

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Explanation

This question evaluates your ability to create impactful marketing campaigns while considering market competition. Recruiters assess your creativity, strategic thinking, and ability to understand customer needs. Common pitfalls include focusing too much on the product without considering the target audience or market trends. A strong answer includes a structured approach, such as market research, campaign strategy, and measurable goals. Preparation involves reviewing case studies and understanding competitive dynamics.

A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Answer Example

I would begin by conducting market research to understand the target audience, competitors, and industry trends. Based on insights, I would develop a campaign strategy highlighting the product’s unique selling points (USPs) and aligning with customer needs. For example, during a product launch for a skincare brand, I focused on digital marketing channels and influencer partnerships to reach millennials, resulting in a 30% increase in sales within three months.

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