This question evaluates your ability to navigate complex ethical dilemmas and implement effective crisis communication strategies. Recruiters assess your decision-making, ethical judgment, and ability to protect a client’s reputation while maintaining transparency. Common pitfalls include failing to address the importance of acknowledging the issue or not providing a clear action plan. A strong answer includes issuing a transparent statement, engaging key stakeholders, and developing a long-term reputation recovery strategy. Preparation involves studying PR crisis management frameworks and ethical guidelines.
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