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Feb 2025

How to answer this Analytical/Technical interview question about ROI Reporting for Mid-Level Digital Marketing Analyst?

How do you measure and report ROI for digital marketing efforts?

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Digital Marketing Analyst

Analytical/Technical

Asked at

Meta

Difficulty :

Medium

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Explanation

This question examines your ability to calculate and present ROI, a critical metric for marketing performance. Recruiters want to see your understanding of tracking costs, conversions, and revenue. A strong answer includes your methodology, tools, and examples of impactful reporting. Avoid vague answers or failing to connect ROI to business outcomes.

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Answer Example

I measure ROI by calculating the total revenue generated from a campaign versus the cost, using tools like Google Ads and Facebook Ads Manager. I also track customer acquisition costs and lifetime value to provide a holistic view. For example, I presented an ROI analysis to stakeholders showing a 3x return on a $50,000 campaign, which justified scaling the initiative across additional markets.

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