This question evaluates your ability to establish KPIs and use data to assess the effectiveness of PR campaigns. Recruiters assess your analytical skills, strategic thinking, and ability to align metrics with campaign objectives. Common pitfalls include failing to define clear KPIs or not addressing post-campaign analysis. A strong answer includes setting measurable goals, tracking metrics, and proposing adjustments based on insights. Preparation involves studying PR metrics and successful case studies on corporate rebranding.
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