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Feb 2025

How to answer this Strategic Thinking interview question about Feature Prioritization for Mid-Level Product Manager?

How do you prioritize features for a product roadmap?

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Product Manager

Strategic Thinking

Asked at

Google

Difficulty :

Medium

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Explanation

This question evaluates your ability to balance user needs, business goals, and technical feasibility when planning product development. Recruiters are looking for structured approaches, such as prioritization frameworks like RICE or MoSCoW, and evidence of stakeholder alignment. A strong answer includes specific methodologies and examples of successful prioritization. Avoid vague responses or focusing only on one factor.

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Answer Example

I prioritize features by using the RICE framework (Reach, Impact, Confidence, and Effort) to objectively score and rank them. I also gather input from stakeholders and customers to ensure alignment with business goals and user needs. For example, in my previous role, I used RICE to prioritize features for a SaaS platform, focusing on high-impact items that increased user retention by 15% within six months.

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