Feb 2025

How to answer this Creative Thinking interview question about Engagement Strategies for Mid-Level Social Media Coordinator?

What strategies would you use to increase engagement on the company’s Instagram account?

Social Media Coordinator

Creative Thinking

Asked at

Nike

Difficulty :

Medium

A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Explanation

This question evaluates your ability to develop creative strategies for driving engagement on social media platforms. Recruiters assess your creativity, understanding of platform-specific trends, and ability to align content with brand goals. Common pitfalls include suggesting generic strategies or not tailoring them to the platform's audience. A strong answer involves proposing specific tactics like interactive content, user-generated campaigns, or partnerships with influencers. Preparation involves researching Instagram trends and successful engagement strategies.

Answer Example

I would focus on creating visually appealing content that aligns with the brand’s aesthetic while leveraging Instagram-specific features like Stories, Reels, and interactive polls. For example, I implemented a user-generated content campaign for a previous employer, encouraging customers to share their product experiences using a specific hashtag. This increased engagement by 25% within a month. Additionally, I would partner with influencers to amplify reach and drive interaction.

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Feb 2025

What strategies would you use to increase engagement on the company’s Instagram account?

Creative Thinking

Asked at

Nike

Difficulty :

Medium

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Explanation

Answer Example

Also check out

How do you build and maintain relationships with reliable sources?

Communication Skills

Asked at

The Washington Post

Difficulty :

Medium

How do you approach creating compelling characters that resonate with the audience?

Creative Thinking

Asked at

Netflix

Difficulty :

Medium

What steps do you take to investigate and resolve potential red flags in a customer’s transaction history?

Situational

Asked at

Citi

Difficulty :

Hard

Can you describe a time when you identified and resolved a balance issue in a game?

Technical

Asked at

Riot Games

Difficulty :

Medium

Can you describe a time when you successfully helped a small business expand internationally?

Behavioural

Asked at

NatWest Group

Difficulty :

Medium

Perfect applications in one click.

Step 1: Create a profile

Step 2: Find a job post

Step 3:One click .. and done

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