How to answer this Technical interview question about Data Analytics for Entry-Level Business Development Intern?

How would you use data analytics to identify new business opportunities?

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Business Development Intern

Technical

Asked at

IBM

Difficulty :

Medium

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Explanation

This question assesses your ability to leverage data analytics tools and techniques to uncover potential growth areas. Recruiters want to see if you can gather insights from data, interpret trends, and propose actionable recommendations. A strong answer would include specific tools like Excel, Tableau, or Power BI and examples of how to analyze key metrics like market trends or customer behavior. Avoid vague answers without mentioning tools or measurable outcomes.

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Answer Example

To identify new business opportunities, I would start by gathering data on market trends, customer preferences, and competitor activities. I’d use tools like Tableau for data visualization and Excel for detailed analysis. For example, during a university project, I analyzed sales data to identify underperforming regions and recommended targeting those areas with a new marketing strategy, which hypothetically improved sales by 15%.

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