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Feb 2025

How to answer this Analytical/Technical interview question about Campaign Performance for Mid-Level Marketing Analyst?

How do you analyze the performance of a marketing campaign?

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Marketing Analyst

Analytical/Technical

Asked at

HubSpot

Difficulty :

Medium

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Explanation

This question evaluates your ability to assess the success of marketing efforts using metrics and data. Recruiters want to see your familiarity with tools like Google Analytics and your understanding of KPIs such as CTR, ROI, and conversion rates. A strong answer demonstrates a structured approach, tools used, and actionable insights derived. Avoid vague responses or failing to mention specific metrics.

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Answer Example

I analyze performance by first identifying the campaign’s goals and corresponding KPIs, such as CTR, conversion rates, and ROI. I use tools like Google Analytics to track web traffic and engagement, and A/B testing to evaluate creative elements. For example, by analyzing a campaign for a SaaS product, I identified a 20% drop in conversions from a specific ad channel and adjusted the targeting strategy, resulting in a 15% revenue increase.

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