This question evaluates your understanding of sustainability initiatives and your ability to measure their financial and non-financial impacts. Recruiters want to see your ability to assess both short-term and long-term benefits. Common pitfalls include focusing solely on financial ROI and neglecting intangible benefits such as brand reputation. A strong answer demonstrates a holistic approach, using metrics like cost savings, revenue growth, and stakeholder satisfaction. Preparation involves studying sustainability programs and their impact metrics.
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