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Feb 2025

How to answer this Analytical/Technical interview question about User-Centered Design for Entry-Level UX/UI Designer?

How do you balance user needs with business goals in your designs?

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UX/UI Designer

Analytical/Technical

Asked at

Spotify

Difficulty :

Hard

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Explanation

This question examines your ability to align user-centric design with business objectives, a critical skill for UX/UI designers. Recruiters want to see how you prioritize features, justify design decisions, and measure success. A strong response demonstrates analytical thinking, collaboration, and the ability to compromise without sacrificing usability. Avoid focusing exclusively on one side (user needs or business goals).

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Answer Example

I start by identifying key user pain points through research and aligning them with business metrics like conversion rates or engagement. For example, in a project to redesign a music discovery feature, I identified that users wanted more personalized recommendations. I worked with the product team to balance user preferences with the need to promote new artists, resulting in a feature that increased user engagement by 25% and met business objectives.

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