How to answer this Situational interview question about Player Retention for Mid-Level Level Designer?

Can you describe a time when you designed a feature that improved player retention?

A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.
Level Designer

Situational

Asked at

Ubisoft

Difficulty :

Medium

A modern, rounded square webclip or app icon with a soft gradient background, representing a mobile-friendly shortcut or digital brand identity for quick access and visual consistency.
A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Explanation

This question assesses your ability to create features that enhance player engagement and retention. Recruiters want to see how you understand player behavior and design with long-term engagement in mind. A strong answer includes a specific feature, the process behind it, and measurable outcomes. Avoid vague examples or failing to connect the feature to player retention.

A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Answer Example

I designed a daily challenge system for an open-world game to encourage players to log in regularly. By integrating dynamic rewards and tracking player activity, retention rates increased by 18% over three months. I based the feature on player behavior analytics, ensuring it aligned with their play patterns and motivations.

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