This question evaluates your ability to design and execute innovative PR strategies that can capture attention in a crowded market. Recruiters assess your creativity, strategic thinking, and ability to measure campaign success. Common pitfalls include proposing generic strategies or failing to address how you would differentiate the product. A strong answer demonstrates a structured approach, such as identifying target audiences, leveraging storytelling, and using multi-channel campaigns. Preparation involves studying successful product launch case studies and creative PR tactics.
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