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Feb 2025

How to answer this Communication Skills interview question about Client Retention for Entry-Level Business Development Intern?

What strategies would you use to maintain relationships with existing clients?

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Business Development Intern

Communication Skills

Asked at

HubSpot

Difficulty :

Medium

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Explanation

This question evaluates your ability to nurture client relationships, which is vital for long-term business development success. Recruiters want to see how you would maintain trust, ensure consistent communication, and provide value to clients. A solid answer would include examples of follow-ups, feedback collection, and personalized engagement. Avoid vague answers that do not focus on specific actions or tools.

A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Answer Example

To maintain relationships with existing clients, I would prioritize regular and personalized communication, such as sending periodic check-ins and sharing relevant updates about the company’s offerings. For example, I would use a CRM tool to track client preferences and interactions. Additionally, I would collect feedback through surveys or calls to ensure we are meeting their needs. During a university project, I maintained relationships with sponsors by providing monthly updates, which resulted in a 95% retention rate.

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