This question evaluates your ability to use key performance metrics to assess the effectiveness of media purchases. Recruiters assess your understanding of metrics like CPM, CTR, and ROAS, and your ability to make data-driven decisions. Common pitfalls include focusing on irrelevant metrics or failing to explain how insights influence future buys. A strong answer includes identifying relevant metrics, analyzing performance, and using insights to optimize future campaigns. Preparation involves studying commonly used media buying metrics and their applications.
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