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Feb 2025

How to answer this Technical interview question about Competitive Benchmarking for Mid-Level Deal Advisory Analyst?

What role does competitive benchmarking play in your deal advisory approach?

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Deal Advisory Analyst

Technical

Asked at

Kroll

Difficulty :

Medium

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Explanation

This question evaluates your ability to use competitive benchmarking to assess the viability of deals. Recruiters are looking for candidates who can analyze industry leaders and peers to guide recommendations. A strong answer will include specific benchmarking methods and examples of how insights influenced decision-making. Avoid generic responses that lack actionable insights.

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Answer Example

Competitive benchmarking involves analyzing the financial performance, market position, and strategic activities of peers and industry leaders. For example, while evaluating an acquisition in the fintech sector, I benchmarked the target company against competitors in terms of customer acquisition costs and revenue per user. This revealed inefficiencies in their marketing spend, which I factored into the valuation, leading to a more favorable negotiation position. This approach ensures data-driven recommendations grounded in industry standards.

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