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Feb 2025

How to answer this Technical interview question about A/B Testing for Entry-Level Business Development Intern?

How would you use A/B testing to improve a sales pitch or marketing strategy?

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Business Development Intern

Technical

Asked at

Adobe

Difficulty :

Medium

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Explanation

This question evaluates your ability to use A/B testing as a data-driven approach to optimize strategies. Recruiters want to see your understanding of the testing process, tools like Google Optimize or Optimizely, and how you interpret results to make informed decisions. A strong answer would include an example of setting up a test, analyzing data, and implementing changes. Avoid overly technical answers that don’t explain the practical impact of A/B testing.

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Answer Example

A/B testing allows us to compare two versions of a sales pitch or marketing strategy to determine which performs better. For example, I would test two email subject lines to see which one generates higher open rates. Using tools like Google Optimize, I’d track metrics such as click-through rates and conversions. During a university campaign, I used A/B testing for email outreach, which improved our response rate by 18%. This approach provides data-driven insights to refine strategies.

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