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Feb 2025

How to answer this Creative Thinking interview question about Lead Generation for Entry-Level Business Development Intern?

How would you identify potential clients for our business?

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Business Development Intern

Creative Thinking

Asked at

Salesforce

Difficulty :

Medium

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Explanation

This question assesses your ability to think strategically about lead generation and your understanding of the company's target market. Recruiters are looking for candidates who can demonstrate creativity in identifying prospects and aligning them with the company's value proposition. A strong answer would include specific methods like market research, leveraging LinkedIn, or using tools like CRM software. Avoid generic answers that don't show an understanding of the company's industry or customers.

A popular meme image featuring the Marvel character Thanos with the caption “A small price to pay for salvation,” commonly used to humorously express acceptance of a minor sacrifice for a greater benefit.

Answer Example

To identify potential clients, I would start by researching the target market and identifying pain points that align with the company's solutions. Using tools like LinkedIn Sales Navigator, I would filter potential leads based on industry, company size, and role. Additionally, I would analyze competitors' client bases to identify gaps we could fill. For example, during a previous internship, I identified 50 potential leads using these strategies, 10 of which converted into paying customers.

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