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Feb 2025

How to answer this Strategic Thinking interview question about Average Order Value for Mid-Level E-commerce Manager?

What strategies would you implement to increase average order value (AOV) on our platform?

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E-commerce Manager

Strategic Thinking

Asked at

Shopify

Difficulty :

Medium

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Explanation

This question evaluates your ability to increase profitability through effective upselling and cross-selling strategies. Recruiters want to assess your understanding of customer behavior and your ability to implement data-driven solutions. A strong response includes specific tactics, tools, and examples of measurable success. Avoid vague strategies without actionable details.

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Answer Example

To increase AOV, I’d implement product bundling, personalized upselling, and free shipping thresholds. For instance, using tools like Shopify’s built-in upsell apps, I would recommend complementary products during checkout. In a previous role, introducing a “frequently bought together” feature increased AOV by 15% within three months.

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